SmallBox recently conducted a series of peer reviews as part of our Factory Week at the beginning of February. During this process, I received a lot of amazing insights and advice from those that see me in a way that I cannot. All of the feedback was incredibly useful, though there was one simple moment that reallly stuck with me.
It was a nugget of advice I received from Drew: let go of my internal (overly critical) 'criteria' and "just write."
I suppose that — when I stop to think about it — the thought of "sitting down to write a blog" can be a bit paralyzing to me. Maybe it's because the pressure I create for myself (to have "something worthwhile to say") exceeds the actual pressure exerted on me ("c'mon... just write something!").
When I break this down to it's simplest form, it's the idea (archaic as it may seem) that I only have one shot to "get it right." Even as I type that, I realize how rooted in old-school thinking it is. Ugh.
Here is the point I'm trying to make:
Us blog-averse types need to think of a blog (or a tweet or social post) as the beginning of a conversation — not the "be-all, end-all, full and complete, unabridged history" type of communication we stress out about.
A post can be a question, a thought, a notion (or an internal monologue), because audiences aren't forced to hear it, they can choose to hear or ignore it. They can choose to react to it, when and how and where they want. Think of it more like a stream than a podium: audiences dip in and out of a conversation fluidly, they don't sit and wait for an entire speech to be delivered. That means social posts are pretty forgiving, if not fleeting (unless you royally mess up and post something ridiculously Neanderthal).
Remember: it's okay to meander, wander and play with a thought, to let others help finish it, or even park it. The point is: challenge yourself to let go, and understand that a post can be as much 'unformed' as it is formed and together with an audience, "We'll be able to fly..."