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October 27, 2011

Email Marketing Launch: HCLA

October 27, 2011

Leadership opportunities abound in Hamilton County, thanks to HCLA. Hamilton County Leadership Academy is one of SmallBox's oldest clients.  We recently got the chance to update their email marketing program to keep their alumni connected and in-the-know about all of those leadership opportunities.
HCLA Email Marketing
They wanted a fresh look for their email – something that wouldn't be a total departure, but could liven up their brand.

SmallBox introduced a new color palette to complement their red and blue, and re-envisioned their logo mark in new, fun ways to create custom buttons. In addition, new icons help communicate their three focus areas to "Learn. Connect. Lead."

Thanks to some subject line consulting, they're seeing higher open rates out of the gate. And click-through rates are soaring too!

See their October Newsletter.

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