Fairbanks, an addiction treatment and recovery center, asked us to find a creative way to communicate the value and impact of their work. So, we came up with an idea that used community art to engage their volunteers, patients, staff and visually illustrated their impact on the community.
Watch the video below and read on for our inspiration and notes about our execution.
Coming up with a concept
Our idea for using post-it art to engage the Fairbanks project came primarily from the work of Candy Chang - the artist behind the "Before I Die" murals you've probably seen about Indianapolis.
We thought post-it prompts were a really effective way to get personal, honest responses about the impact of Fairbanks' work from their community. It also gave us a way to engage a lot of people through our video.
From Concept to Execution
We adapted the idea to speak more to Fairbanks mission and worked with our partner BrainTwins, to design, fill and put up a structure at Fairbanks' recovery center for people to respond to.
We wanted to put together the video in a way that told the narrative in a visual way, and I was personally inspired by the work of Ed David, the Director of Photography behind the Dove Real Beauty Sketches video.
Over the course of three weeks, we received responses from students, patients, volunteers and staff whose lives had been changed by Fairbanks.
The end result really communicated the value of the work that Fairbanks does in helping our children, parents, friends and community live a life of recovery.
This idea wouldn't have been possible without the help of Fairbanks - who let us take over their lobby for three weeks, lent us staff, art students to execute the idea and trusted us to do something a little bit different.
Many props also go to BrainTwins, the Indianapolis Rubber stamp company and the 3M corporation's Super Sticky Post-It notes. If not for them, this idea would have never made it off the drawing board to execution.
What do you think?
How would you use community art (and/or post-its) to engage the community around your work?