Finding Good in the Gray
Some of the world’s greatest ideas and inventions have happened in the gray space in-between ideas. When we stop thinking in binary, we leave room for experiences and ideas that can only exist in the space between.
And it doesn’t matter if you’re a product, a person or a company, there’s good in the gray.
Making Sense of The Fence
But still, we seem to live in a world of absolutes even though life is anything but black and white. And so we simplify the complexities of existing into weirdly incompatible binaries.
"To be or not to be?"
"Should I stay or should I go?"
"Are you a Miley or a Taylor?*"
Why are people so uncomfortable with ambiguity? Or of not making a decision? We feel such pressure to take a stand that we don’t remember to experience the joy of uncertainty.
There is a simple pleasure in “I don’t know.”
Embrace ambiguity is a bit of a rallying cry around here. It’s a reminder that exploration is as important a part of the process as the end goal. It means that we’re okay with "I don’t know" and that we’re committed to helping clients make sense of the gray.
Because we all know the best stuff is hidden in the gray.
So next time someone asks you to choose a side, I want you to look them right in the eye and say, “No, I choose cronuts.”
p.s. For the record, I'm a Miley.
Today's prompt: It's true, we like you a lot – but let's be noncommittal for now. It's okay to be unsure! What are you on the fence about? Dig into the meat of both sides. Is it a big deal? A minor quibble? Are you leaning one way...or is the extended forecast just one big gray area? Yes – we're telling you not to make up your mind!