You know those quizzes on Buzzfeed and around the internet — Which Game of Thrones house do you belong to? Which famous meme are you? — that you retake until you get the answer you want? Yeah, me neither. Anyway, during this year’s winter edition of Factory Week we focused heavily on building out our culture-powered marketing toolkit. And inspired by such quizzes that I’ve never taken (or retaken), some ‘Boxers and I worked to build this one:
So, what is culture-powered marketing? Culture-powered marketing embraces shared purpose and values, and engages fellow believers through authentic stories and experiences. It’s empowering your brand ambassadors to spread your mission and purpose, and to live out your values.
At its very essence, culture-powered marketing means marketing your organization from the inside out.
It's building an army of evan.. I mean, brand ambassadors who are inspired and excited to share your organization's stories and purpose with the world!
Is your marketing culture-powered? Take our quiz to find out!