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November 29, 2011

Internet on the move. Why Mobile matters:

November 29, 2011

Think back to your first cell phone. Mine was a black and white Nokia with detachable faceplates and a wonderful version of the game snake. Those days are long gone and I now have an iPhone that makes my first computer growing up look like a sad joke.

Not only is this little device in my pocket faster than the computers of yore, it also has the power to view just about every bit of content on the web. But have you tried looking at a website that hasn't been optimized for mobile devices?


Mobile optimized verus not optimized for mobile traffic


It's confusing. Images break, forms don't work. A bad mobile experience means I'm almost certain to search for another site that offers a better user experience on my phone.

According to Google, I am not alone. Around 60% of people are unlikely to return to a site that's not mobile friendly. User engagement increases by 85% with a mobile-friendly design. That is steadily increasing and for the most part businesses have been slower about catching up with technology than their customers.

In response to these numbers, Google has launched a information site called GoMo to educate owners of websites. The site provides data that makes it pretty clear: mobile browsing is here to stay.

Google's findings are very much in line with the trends we see in our client sites. In fact, in reviewing a sample of the scores of websites SmallBox monitors, mobile traffic increased a whopping 230% in 2011 compared to 2010.

If you're ready to get serious about mobile, SmallBox can help! Don't be caught with a website that cannot be viewed by a huge percentage of your customer base. Contact us today for questions or quotes.

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