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February 17, 2014

New Launch: NBAcares.org

February 17, 2014

A Trusted Partner

SmallBox has a lengthy history with the Disciples of Christ. We’ve done work with The Pension Fund of the Christian Church, having built their award winning website back in 2011. So when The National Benevolent Association (NBA) reached out for a full rebranding and website rebuild, we jumped at the opportunity.

To say that NBA has been a trusting partner would be an understatement. They brought the majority of their team from across the country together in Indianapolis for a two-day discovery sprint. That’s no small investment of time and resources! Armed with an organizational mission and vision, the teams laid out a vision for the website, and engaged in several activities to understand NBA’s audiences, constituents, opportunities and aesthetic. We recently featured our branding and planning work with NBA here.

NBA's New Brand Collateral

After we finalized the NBA brand, we dove neck deep into designing their new website. I might be biased, but it is one of my favorite websites that SmallBox has built to date. There is something to be said for owning a project from the very beginning. Not only were we the architects, we were also the logging company, the glass maker and the paint manufacturer! We helped to perfect NBA’s brand ecosystem before even thinking about how to apply it specifically to the website.

This holistic approach produced a great web presence for an exceptional organization. The site pushed our design up a notch, and elevated NBA’s ability to tell their unique stories. The NBA project is a perfect example of how SmallBox seeks to create meaningful (digital) experiences!

A Unique Experience

The site’s homepage offers some unique dynamic experiences as users dive into the why and how of NBA’s work. As users scroll down the page into the Incubate, Initiate and Connect sections, the background shifts between brand colors that are specific to each of the three foci. This creates a visual queue that the content is changing and draws the user in as they move.

In addition to the interesting homepage interactions, Leigh and Neil planned and designed the site with a “mobile first” mentality, creating a menu that is identical across all devices. The site is intended to have a lot of return traffic as NBA tells new stories, partners with new social service organizations and creates new resources for public consumption. Having a similar experience across all devices makes it easier for those repeat users to navigate the site with little thought. The focus is on the content, not the actions needed to get to that content!

We invite you to dive into the site and let us know your thoughts. We’re always interested in user feedback about what works and what doesn’t. Give us your thoughts, the glowing and the critical!

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