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Apr 26, 2016
by Jeb Banner
What is a core value? There are different takes out there, but a consistent definition: values are behavioral norms.
Feb 09, 2016
by Leigh Marino
What's the connection between brand and culture? We like to think of it like an iceberg...
Mar 05, 2015
by Sara McGuyer
One way to have a more people-centered organization – lead and inspire with core values, rather than managing with rules.
Jan 20, 2015
by Jeb Banner
Consumers are driving a change towards "values marketing" – how will brands respond?