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February 07, 2009

Time To Get Serious About SEO - 3 Tips For Good SEO

February 07, 2009
First off let's not assume you know what SEO is. SEO stands for Search Engine Optimization. It's often used as a catch-all term for all the things that go into getting a website listed on a search engine for specific terms, usually industry terms. For instance if you sell Widgets you will want to show up for Indianapolis Widgets right?

So why is it time to get serious about how your company's website shows up in Search Engines like Google? Bottom line is that 72% of all purchases now include research online. How do you think people research? Most will have their first stop at Google.com and their search will probably look something like this...

Are you at the top of the listings when they type in that search? If not you are losing out on business, probably on a daily basis.

How do you get to the top of your listings? Here are the three basic elements of SEO, do these well and you will probably be on page one for your local industry search.

  1. On-site keyword optimization. This is mostly title tags (what shows up in the browser) and on page content. Don't stress out too much over Meta Tags, do them if you can, they aren't too important anymore. Use tools like Google Adwords Keyword Suggest to find out what keywords you should be using. Here is a screen shot of some of the results for "web design" a search we compete for locally. Note that it shows the volume of searches on a monthly basis. In general you will want to optimize your site for the searches that get the most traffic. 
  2. External links. Make sure your site has lots of good links from other sites including relevant industry directories. Be wary of companies offering to sell you links. Google usually recognizes these links and it can actually hurt your rankings. Not sure how many links your have? Use good research tools like SEO for Firefox to help. Once you have it set up, search for your company and then, with the tool turned on, you can easily see how well your site is doing. Here is what we look like with SEO Firefox turned on when searching for "Small Box".  
  3. Update your site regularly. A good policy is to update your site in some way at least once a week. To do this you will need a good Content Management System. If you have to use a web company to update your site then you probably need a new web company! A good company will build your site wil a CMS so that you can easily make the changes without having to pay and wait on them everytime you want to update the site. This leads to sites never being updated which is a big no-no. Here is what our CMS for this site, smallboxweb.com, looks like (only partial view but hopefully you get the idea). You can demo our CMS by contacting us.
Obviously there is a lot more to SEO but these are great starting points. Obviously this is what we do at Small Box full time. Everything we do relates in some way to SEO. We obsess over it for ourselves andour clients. We would love to obsess over it for you! Want to see howgood we are? Search for "Indianapolis SEO Companies" or "Indianapolis Web Design" and see for yourself.


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