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Good Earth Natural Food Company
E-commerce Case Study
Good Earth Natural Foods is a family owned and operated business offering a distinctive and broad selection of natural and organic foods, supplements, beauty products, and apparel.

Portfolio: Good Earth Natural Food Company  |  View Good Earth Natural Food Company's website  |  Back to Case Studies
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Challenge

Their store was originally built in 2001 using Yahoo! templates, however the site did not adequately promote their brick and mortar presence in Indianapolis, Indiana.

Solution

Small Box web designers went to work producing a site map and a series of prototypes that reflected their dynamic products with an energetic online brand. Then we established their new look across a completely reorganized architecture, resulting in better search engine placement, easier navigation experience and more sales and excitement for their Web site.

Results

Good Earth Natural Food Company now has a Web site that better reflects typical explanations for the products they are selling through their store. They also are able to better take advantage of online discounts and community tools through their redesigned navigation and extended functionality. The online store continues to be a profit center for them even as the organic product market becomes more competitive.

Testimonial

We came to Small Box Consulting this past Fall with an outdated, disorganized and faltering web presence. We liked that they were a small, independent upstart with a lot of experience and a lot of energy. Mainly, we felt that they understood how a "brick and mortar" store like the Good Earth needed to present and market itself to be sustainable in the expansive world of ecommerce. Small Box understood how to identify the personality of our business and gave us tools to take that to our public.

We are already seeing results in sales and in scope just three weeks since our launch. Not only are customers buying from us, they are also marveling about the clean, organized and ease of use of our new site. We are now better equipped to communicate our mission with our customers, and have an online personality that matches our store�s personality. We�re proud of the new face of our online business. We believe that because of our work with Small Box, that it will continue to serve us well for years to come.
Good Earth Natural Food Company


Portfolio: Good Earth Natural Food Company
View Good Earth Natural Food Company's website
Back to Case Studies
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