Web Design

User friendly Web design is the only kind that matters.

Creativity is essential and a beautiful design is, well, a beautiful thing. But neither matter if it isn't user friendly. The most important element to any Web design is the user experience. 

Our approach to crafting a design starts with a user-centered process. We seek to understand the needs of the user and then build a design that will support those needs. Sometimes that means extreme simplicity, sometimes rich graphic interfaces. Our goal is to craft an experience that's effective, efficient and useful to your users. We really see your customer as our client, we are serving their needs.

Our Design Director, Lydia Whitehead, is a unique talent — a skilled designer who can also code. She really gets the Web and it shows in her work.

Wireframes and Prototypes

Before we even open Photoshop we wireframe. What's wireframing? It's a process of creating very basic graphic layouts for the different pages of a website. In some cases, with larger websites or Web applications, we create fully interactive prototypes which mimic different user levels and interactivity. Building and testing these wireframes and prototypes early can be a more economical way to find the right solution for your website.

Web Design

Once we have final wireframes or prototypes we work on the site's look and feel. Our design team understands how to blend the usability and search engine best practices with great looking design. We pride ourselves on not really having a "look" to our work. We want your brand — not ours — to be front and center.

Conversion Rate Optimization (CRO)

Design doesn't stop at launch. All the traffic in the world doesn't matter if your site doesn't convert. Once your website starts getting traffic, the next step is to see what is and isn't working. We set up goals for conversion points on the site and make incremental design and user experience changes to improve the site's conversion rate. Think of this: doubling your site conversions is equal to doubling its traffic. Guess which one is usually easier.

Ready for a website that your customers will love? Contact us