Glossary  »  PPC (Pay Per Click)

PPC (Pay Per Click), n.- 

1.  Sponsored Links in search engines.

def.-  You have probably noticed by now that there are sponsored links at the top of almost every Google Search   By using Google AdWords and Facebook, we can customize your ads to target a specific audience who are more likely to buy your products. That way you are able to market to the masses but you are not spamming people and turning them off in the process.  

To learn more about PPC check out our marketing process.

 eg.- "We were having a Beer Tasting Festival at our resort in Southern Indiana, and for a cost that, quite frankly, was almost completely negligible, Smallbox was able to locate thousands of people who lived in Southern Indiana and enjoyed beer through Facebook.  Thousands of these people clicked on our ads and thousands of people came to our beer festival.  It was a tremendous turnout!  This is a very clear-cut case where advertising costs not only paid for themselves but gave us an exponential benefit."