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August 2009 |
 New Models and Opportunities For Your Business This month we spotlight some companies who are taking advantage of new opportunities for their brand through digital branding and redesign. What does it take to set yourself apart from the pack? A good strategic partner like Small Box.
We know that every industry is different and that one size does not fit all. Read on for some unique approaches that take affordability and opportunity as the primary goal. Call 317-254-0932 today and learn about new opportunities for your business. |
One Non-Profit. One Web Site. Only 24-Hours. That's the 24 Hour Web Project.
 You can't have more pressure as a web designer than to come up with an attractive and functional web site in a very short period of time. That was the challenge of the 24 Hour Web Project, and the task for Small Box to create a site that communicates the good work of local non-profit, Second Helpings.
Nora Spitznogle, Director of Operations for Second Helpings, says, "It was a pleasure to watch the creative team interact with the designers -- the level of respect for ideas and each other was obvious. I don't hesitate recommending Small Box to anyone."
Your non-profit can also submit your information for the next 24 Hour Web Project, apply today.
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Small Box hires Jerry Hellmann, Project Manager, Sales and SEO
 We are very
excited to announce the hiring of Jerry Hellmann. His talents have been put to work immediately filling our need for an individual with good customer service skills and a hunger to grow in the sales and execution of our fastest growing services - e-commerce and SEO.
Jerry graduated with a degree in Management, which makes him well suited to lead teams within our company and facilitate inter-agency relationships. He is a sponge for everything SEO and is constantly searching for new strategies and methods to add to his bag of tricks.
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On the Web's Leading Edge
 Second Helpings Gets A New Website Overnight!
The Small Box and Second Helpings teams joined forces to launch the new Second Helpings website in under 24 hours! This was an all night endeavor started at 1pm on July 15 and wrapped up by 1pm the next day. The new website was designed, built from scratch, optimized for search and launched - all in under 24 hours! We knew we could do websites quickly but this blew away everything prior.
More>>
 Thoughts On Hiring - The Small Box Way
Jeb thinks a lot about hiring. In this post shares his thoughts on how to attract and retain top talent. Jeb's somewhat unconventional approach seemed to have ruffled a few feathers and elicited at least one snarky comment about our soy latte consumption and estrogen levels. More>>
How to use Twitter to prove you're an absolute moron
Ben woke up on the wrong side of the bed one morning. We're sure glad that he unleashed his vitriol on Larry King instead of hanging out with the rest of us during our coffee break. Find out why he fears celebrities might eventually bring about the demise of everyone's darling new social media site, Twitter. More>>
 Hitchhikers Guide to the Galaxy of Social Media
When Jeb talks with business owners he often notices a sense of panic about Social Media. Many are terrified of being left behind. In this post Jeb offers some perspective and advice that can be boiled down to one simple rule: Don't Panic. More>>
How Much Should A Website Cost?
Determining what to budget for a new website can be difficult. Too many companies still think of their web presence in terms of a "brochure" site from 5 or even 10 years ago. When you start to look at your website as less of a shingle that you just hang out on the Internet and more as your own personal, multi-channel TV station broadcasting your content 24/7, then you can start to see the true value of your website. More>>
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UsualSupectsIndy.com
A single website provides a look into two local nightlife hot spots
 Usual Suspects and The Casba bar are two local hot spots that are owned and operated by the same management - and one is located directly above the other. But these two popular venues have even more in common these days - they now share a web site.
Our challenge was to design and develop a single site that showcased each location - the restaurant above and the bar below. UsualSuspectsIndy.com is the splash page that allows visitors to continue on to the Usual Suspects site or visit CasbaIndy.com. Both locations are cross-marketed, allowing visitors to go between each and learn about daily specials, upcoming events, changing menus and more. In addition to site's great design, Small Box also provided a photographer who took impressive photos of each venue.
The result was a fun, visual
and resourceful site for nightlife goers that highlights each location's different offerings.
 See the Usual Suspects and Casba website for yourself
Read about Usual Suspects and Casba in our Portfolio
AllNaturalLipBalm.netLip balm, originally created for musicians, takes on a new target market
 While investigating Search Engine Optimization strategies for Chopsaver.com, it was discovered that by creating a website heavily
optimized towards the keywords All Natural Lip Balm, Chopsaver had a
unique opportunity to affordably get their product, a lip balm
formulated for musicians and endorsed by dermatologists, into a new
market.
Small Box focused their efforts on a simple interface all
geared towards providing the simplest path possible for an interested
user to purchase the product. Future efforts to optimize the site will
provide a case study of the e-commerce potential to cross market the
product into a new demographic.
See the AllNaturalLipBalm.net site for yourself
Read about All Natural Lip Balm in our Portfolio
Cavertwire.com
Web site for wire business sets a higher standard for the competition
 Founded in 1910, Cavert Wire is the largest manufacturer of baling
wire in the United States. Cavert Wire came to Small Box in need of a
complete web site overhaul. Cavert's former web site was in need of a new
look and updated functionality for their nation
wide sales staff, and
SEO was also a high priority. Small Box proposed a design process that
made sense given their timeline and budget, but built on our first
class Content Management System and with full implementation of search
engine strategies, giving Cavert Wire a best-in-class web site for the
wire industry.
See the CavertWire.com web site for yourself
Read about Cavert Wire in our Portfolio NaabConsulting.com
Consulting firm takes Internet presence to the next level
 Naab Consulting is a national, full-service consulting firm that specializes in assisting CPAs, accountants and tax professionals in marketing, buying, and selling tax
practices. They needed a website to enhance their communication as
brokers for buyers and sellers in this evolving industry. Nabb's site
features several methods for potential buyers and sellers to interface
with their team of brokers. This website will help them achieve their
goal to move ahead of the pack and become national players.
As a second stage to the Naab Consulting development, in 2009 an effort
was made to rely more on attractive imagery and a branded experience
over large blocks of text with strategic keywords. This new design
further differentiates Naab Consulting from their competition, and
focuses on the seller of a tax firm or accounting practice.
See the Naab Consulting web site for yourself
Read about Naab Consulting in our Portfolio |
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