Inside the Box |
Winter 24 Hour Web Project
Meet Ed Rice
Small Box Blogs
Featured Websites
November 2009 |
Small Box Chooses Madame Walker Theatre Center for Winter 2010 24 Hour Web Project Challenge
We are very proud to announce Madame Walker Theatre Center as our Winter 2010 24 Hour Web Project recipient!
The Madame Walker Theatre Center is an Indianapolis non-profit whose mission is to preserve and perpetuate the legacies of its namesake, Madam C.J. Walker by becoming the primary sponsor of African-American arts in the Midwest. Our team, along with the Madame Walker Theatre Center team, will come together for 24 contiguous hours to redesign and develop a new, dynamic Web site for the non-profit in January of 2010.
Small Box's Jeb Banner is very excited about the challenge and partnership with
Madame Walker Theatre Center, "Although we had many great applicants for our second 24 Hour Web Project challenge, we chose Madame Walker Theatre Center because of their historical commitment to promote creativity and community in Indianapolis." Banner goes on to state, "We also thought it would be fun to set up on their stage!"
|
|
Meet Ed Rice
User Experience Designer/Creative Director
We first met Ed this summer when he began working part-time as a
Usability Consultant for Small Box. We liked him so much we decided to
ask him to officially join our team.
Along with being the creative mind behind many of our websites, Ed
is our user experience designer, interface designer, information
architect, usability engineer and user-centered design aficionado. Call
it what you will, but his job is to ensure that all Small Box websites
provide the best possible online experience for all users.
Part of Ed's job is to observe and interview potential users to
identify their needs and preferences when visiting a website.
Basically, Ed is your website's personal cheerleader. He works hard to make
sure your business is making the absolute most out of your online
presence.
"I offered Ed an internship halfway through our first conversation and
then offered him a full time job half way through his internship. I
knew I had a star on my hands and he hasn't disappointed", states Jeb Banner, Small Box CEO.
|
On the Web's Leading Edge
 Social Media Fatigue
Social Media Platform Fatigue happens when a social media site suffers a drop in users or activity due to users becoming increasingly bored or annoyed with their experience. In this post Jeb explores why this happens and offers some advice on how it can be avoided. More>>
 Giving, Getting & Gift Ideas!
The holiday season and end of the year are upon us. In this post, PJ lists some non-profits worthy of our giving. He also shares some great online retailers where you can find the perfect gift for that special someone in your life.
More>>
 To RFP or Not To RFP?
While not quite the existential question Hamlet pondered, it is one to which PJ has given a fair amount of thought. In this post, PJ offers advice to organizations looking to solicit help from web companies and shares when it makes sense to issue an RFP and when it can get in your way.
More>>
|
|
Bone Dry Roofing
Small Box helps local family owned and operated roofing company grow nationally
using the Web
 Bone Dry initially came to Small
Box for our Search Engine
Optimization services, and after we achieved favorable results
(including getting them the #1 Google position for "Indianapolis Roofers") Bone Dry came back to Small Box to re-design all five of
their websites.
Small Box was able to rise to the challenge and re-design
bonedryroofing.com, bonedryexteriors.com, bonedryinteriors.com,
brdmasonry.com, and bonedrycommercialroofing.com, all with a consistent
look and feel - giving each of their service divisions a strong
platform while maintaining brand continuity.
Furthermore, Small Box was
able to build a custom locations module which allows Bone Dry to add
location-specific sub-domains (such as louisville.bonedryroofing.com).
This allows Bone Dry to easily create new websites specific to their
expanding locations, complete with location-specific content, photos,
and SEO - allowing them to effectively market to locations throughout
the Midwest.
 See the Bone Dry Roofing website for yourselfRead about Bone Dry in our portfolio Marigold Clothing Broad Ripple women's clothing boutique gets new site that mirrors the style and ambience of the store
 Marigold Clothing came to Small Box in need
of a dynamic, branded site for
their
new store front in Broad Ripple Village. They also wanted to increase
the functionality of their site while having control when needing to
make updates or changes to the site.
In addition to a great design that reflects the overall look and feel of the store, Small Box created a custom
integrated CMS that allows a Marigold administrator to easily update the
site on their own. Marigold can now easily switch out images on their homepage, add photos of new products in a photo gallery, promote upcoming events and change page content.
The end result was a highly branded, easy-to-use and easy-to-update site that speaks directly to the customers of Marigold Clothing. Also, it shows up on page one of Google for many relevant searches like "Indianapolis Clothing Stores"!
See the Marigold site for yourself
Read about Marigold in our portfolio |
|
