Planning

A good Web marketing plan has depth while remaining flexible. 

You are probably here because you are looking to make a substantial marketing investment. That means you need to see an even greater return — whether in the form of increased leads, awareness, or actual revenue. We get it. If we don't feel that we can get a good return for you, we won't take your money. For the clients that we take on we make sure we have a full understanding of their needs and desired outcomes. Then we put together a plan to get there.

Our Creative Director and Planning team lead, Leigh Marino, has over 20 years of industry experience that she brings to every SmallBox Planning engagement.

Assessment & Research

Every client has different needs and desired outcomes. Before we can start doing the work needed to arrive at those destinations, we will need clarity about your product or service, your competition, your market, your objectives and your ambitions. We will also need to understand your company or organization's culture. We firmly believe that culture informs branding which must permeate all marketing efforts.

Once we know where we are going, then we can start mapping out a strategy to help get us there.

Strategy & Recommendations

Your strategy will evolve directly from the framework created during Assessment & Research.

Our expert strategists will develop tailored insights and recommendations regarding key aspects of your project, such as: organization, usability, messaging and functionality. These recommendations are scaled to your specific needs and audiences, culminating in an insightful and focused tactical plan that will take your business or organization to the next level.

To realize the full strategic vision of your project we offer a number of services — in-house and with trusted third-party partners — including copywriting, photography, videos, motion graphics and anything else your project might need to be successful. We work hard to build relationships with trusted partners since we know we are best sticking to what we do best. We consider it one of the more valuable services we can offer our clients.

Project Plan

This is the plan for achieving your desired results, and will help to inform all other decisions about the project: budget decisions, organization decisions, even messaging decisions. The Project Plan is delivered upon completion of the planning phase. Ultimately, our goal during planning is to define and map out the road ahead while understanding that a good Web plan requires flexibility.
 

Ready to get started? Contact us