Denison Parking
Denison Parking is a dedicated team with integrity and character providing “best in class” parking services and solutions to clients and customers. They needed a website that reflected their abilities and surpassed their competitors.
SmallBox uses a proven project management methodology to ensure that you get well designed, full functioning website with a minimum of strain.
Challenge
Denison has been an industry leader in parking management for a long time — they've been providing parking since shortly after the invention of the automobile! They knew their website needed to embody the size and strength of their organization to support their sales team. They wanted a website that would start selling their product before they got the phone call from potential clients. They wanted a user-friendly website that would communicate their strengths, their expertise, and the history of industry innovations they've spearheaded.
Denison Parking recognizes that parking management means different things — both to the owner of a parking garage looking for a professional manager, and to the customer looking for a place to park their car. They sought a website that would highlight their commitment to meeting the parking-related needs of all types of customers and make finding their locations a breeze.
Solution
SmallBox created a design that would clearly and effectively communicate Denison's history of innovation, while displaying the full array of the services that they offer today.
Denison's more than 75 parking locations around the nation necessitated a robust location map equipped with a search box, allowing users to easily find parking locations near any given address. SmallBox created the site with a unique URL for each parking location, making each easy to share via the web. Finding parking never felt so easy.
Results
Denison's site is now as effective and aesthetically well-tuned as the biggest names in their industry — which is a surprisingly competitive field. The first month after launch, Denison's traffic increased by 50%, their pageviews increased by 80%, and the time that visitors spent on their site increased by 130%. Their location map far surpasses any of their competitors, and as their company continues to grow, their site will perform an important role in their sales process.
