DK Pierce
DK Pierce needed a site that was easy to use and organized in a clear way to help guide potential clients through the often complicated information they are seeking.
By simplifying the content and designing hierarchy of the site, viewers now have multiple ways to access and engage with DK Pierce's powerful resources.
Challenge
DK Pierce provides expert guidance to their clients in the pharmaceutical and medical device industries — helping them navigate the complex health care reimbursement landscape. Unfortunately, the complexities of their industry were further complicated by a website that was anything but user friendly, and did little to underscore the firm's depth of experience.
Solution
SmallBox helped DK Pierce view their site from their audience's point of view — leading to an entirely revamped site organization and messaging strategy. The goal was simple — any visitor to the site should be able to understand what DK Pierce can do, and the benefits of partnering with them, all while showcasing their staff's depth of experience.
Results
SmallBox provided strategic consulting and expert guidance to plan, design, develop and launch a new site that offered simple, easy-to-understand navigation, and an interactive module that helped categorize their services into one of four main categories: Assess, Prepare, Implement, and Expand. By simplifying their content and designing hierarchy into the site, viewers now have multiple ways to access and engage with the site's resources.
