Doctor Todd's
Dr. Todd's Inc. is owned by a practicing podiatrist and is committed to providing easy access to a wide selection of quality footcare products at affordable prices.
Sales have nearly doubled and continue to grow beyond what I had expected!
Challenge
Thanks to our friends at Slingshot SEO, Dr. Todd's was already dominating search terms relevant to his line of footcare products when he came to us — having pulled ahead of the long-standing industry leader, Dr. Scholl's, in a major coup. What Dr. Todd needed to improve upon were his conversions. Once traffic landed on his home page, how could we make sure that his site would do a better job closing on the sale?
Solution
We did a thorough usability analysis of Dr. Todd's site and determined how best to funnel visitors from the landing page to the pay page, while ensuring they found exactly what they needed on their way there. We created a streamlined, highly clickable site with strong calls to action.
We are continuing to partner with Dr. Todd, helping him to maintain his top ranking on the search engines with SEO assistance, and helping his business capture new clients through a focused, multi-platform marketing campaign.
Results
Dr. Todd's email marketing business has seen impressive growth, with conversions increasing by as much as 30% during a two-month period as a result of SmallBox's marketing efforts.
