Fairbanks

Challenge

Fairbanks came to SmallBox needing a complete rebuild of their site. Their old site did not accurately represent the caliber or diversity of Fairbanks services. It didn't provide the kind of information they wanted to make available to first-time internet visitors who, in Fairbanks' case, are often people who find themselves in urgent need (or their lawyers or probation officers). Nor did it provide the kind of in-depth information that existing patients or their supporters needed. 

Fairbanks wanted their site to better reflect the stature and mission of the organization and to be an easy to use, easy to update resource for all of their audiences. 

Solution

After competitive review, SmallBox nailed down a sitemap with strong calls to action integrated into every page that would guide visitors to a seamless user experience. 

SmallBox built a new Content Management System (CMS) which made it easier for Fairbanks to continue a dialogue with their varied audiences as they move forward. Updating the site and creating fresh blog content also helps them to stay on top of their SEO rankings. Organic SEO throughout the site also improved their search results.

Results

Two months after launch, the Fairbanks site experienced a 27% increase in traffic over and above the same period from last year. There has been an 85% increase in pageviews, and a 60% increase in time-on-site.