Floors To Your Home

Challenge 

The flooring industry is highly competitive — there are as many vendors as there are styles and brands! To gain an edge on the competition and showcase their superior value and customer service, Floors to Your Home needed a complete marketing facelift: including usability and SEO enhancements to their current site, Pay Per Click optimization and even email marketing. SmallBox answered the call and the results floored us. (pun intended)

Solution

The SmallBox team began work with a strategic effort to fix usability and SEO issues related to the site navigation in one fell swoop. We then redesigned new category and product pages to guide users and search engine spiders through the site easily. Meanwhile, we dissected the Pay Per Click account with a fine-tooth comb, adding new re-marketing image ads and optimizing their keyword strategy. Then, we planned, designed and implemented an aggressive email re-marketing campaign to increase the conversion rate of sample purchasers.

Results

Floors to Your Home has seen an impressive 35% increase in organic search traffic which is due, in part, to serious growth in search engine rankings. Direct revenue from the Pay Per Click campaign has also grown by a whopping 40%. To top it off, the company continues to boast record sales month after month with a total revenue increase of 15% over the same period in 2010.