Kayak Pools
Kayak Pools is a national company offering the most advanced swimming pool designs, outstanding customer service, expert installation, and a 30-year warranty that’s unmatched in the industry.
No matter how big or small the task, we can rely on Small Box to get the job done right the first time and in a timely manner.
Challenge
Kayak Pools Midwest is a regional leader in the swimming pool sales and service industry, which has been dominated by traditional marketing strategies such as television, radio and print ads for decades. They needed an internet marketing strategy to match their profile.
Solution
Armed with 70% of the previous year's marketing budget, SmallBox built an internet marketing strategy that would be successful in both the short and long-term that included:
- Link-Building to boost Search Engine Rankings
- Optimized Google Pay-Per-Click Campaign and Landing Pages
- Social Media Marketing Including Facebook Pay-Per-Click
- Email Marketing
Results
Web leads abound! Total sales leads increased by over 40% and overall site traffic increased nicely as well. At the end of their season, web conversions made up almost 70% of their overall lead generation efforts and they're now receiving increased off-season traffic by winning national searches for competitive keywords such as "Above Ground Pools".
Download a PDF of the full Kayak case study to learn more about our marketing process and results.
increase in seasonal search traffic
increase in sales leads
