Kipp Toys
As Kipp Toys enters their 130th year of business, their mission remains the same as it has always been: to give their customers quality toys, exceptional service and fair pricing.
Instead of increasing by 10% as expected...toy sales increased by 30% due to SEO growth!
Challenge
Kipp Toys felt their site was not living up to its full potential as a sales tool, and they wanted to stay ahead of the game. We projected minor design and SEO interventions would produce a good deal of extra revenue. The goal was to increase online toy sales by 10%. In addition, we would get some of the company's side projects rolling by building sites for Coaster Stone and Lake Art.
Solution
Our design and SEO teams did surgical interventions: creating stronger calls to action, and optimizing code and content on the site for search engines.
Results
Increased sales exceeded expectations. Instead of increasing by 10%, online toy sales increased by 30%. A stronger presence on search engines brought in more traffic, and a modified site design whose calls to action led seamlessly from home page to pay portal helped generate conversions. A focused, strategic intervention made all the difference in this case. SmallBox continues to partner with Kipp Toys, rolling out new marketing strategies for their side projects CoasterStone and Lake Art.
Download a PDF of the full Kipp Toys case study to learn more about our SEO process and results.
increase in search engine traffic
increase in toy sales
